Case Study

Totally Booked and Veem

Small businesses with an ecommerce focus
New York, N.Y., U.S.A.
Customer Since
Since 2017
Company Size
Tech Stack
QuickBooks®, Liscio, Synder, Bookkeep
Using Now
For clients’ international payments
Looking Forward to Using
Veem Wallet for global payments
The Veem Effect
32+ Business Days Saved
Annual AP/AR Time Savings Totally Booked reduced accounts payable and receivable time by 260 hours per year by switching to Veem.
$30+ Saved Per Payment
Cost Savings for Global Payments Before Veem
From 5 Days to Seconds
Time Savings for Global Payments Using wires, Totally Booked’s clients were seeing global transactions take up to five days to reach their recipients
On The Record
"I advise my business clients to look at where there are issues in their AP/AR processes now. Veem is usually the answer."
Kelly Gonsalves
Chief Visionary & Founder Totally Booked

Totally simplifying payment processing

Kelly Gonsalves, Chief Visionary and Founder of accounting firm Totally Booked, has one main goal for her small business clients: simplify. Because many of her customers do not have deep accounting expertise in-house, Gonsalves provides end-to-end support, introducing them to digital solutions that create a more efficient and cost-effective process. It’s also why she’s been a Veem client since she first learned about the platform in 2017.

Totally Global 

Gonsalves was turned on to Veem when she unearthed the hoops her first customer—a digital design firm—had to jump through to make international payments. Gonsalves put in countless hours of work identifying a way for the payee to recognize what the payment was for and reconciling the payment in her clients’ accounting system, with exchange rate uncertainties greatly complicating the process. 

“I thought, ‘There has to be a better way,’ so I went to and searched ‘global payments,’ and Veem popped up,” Gonsalves recalled. “I had nothing to lose—I was spending hours a day just creating payments—so I signed up. Once I tried it out, I never looked back.” 

Gonsalves immediately benefitted from Veem’s transparency, clarifying transaction details and amounts both for the sender and the receiver. In addition, Gonsalves was impressed with the authentication around the payment. 

“With Veem, you can verify the identity of the recipient, which you can’t do yourself when sending a wire, and it creates a different kind of background check security,” she noted. “For my clients, it can be scary sending money overseas, and Veem has expertise in that area and that helps put them at ease.”

In addition to time-savings and security, Veem offered a third benefit around global payments: cost-savings. Costs for sending international wires can climb to more than $30 per transaction, and the recipient of the payments frequently also incurs an inbound transaction fee, with most customers unaware of the two-sided hit. With Veem, customers pay no transaction fees for foreign exchange or for a Veem Wallet-to-Wallet transfer. 

“ We help clients streamline QuickBooks and connect to third-party apps like Veem to save time and money,” she said. “Any time I walk through a QuickBooks set up, if the customer needs to pay vendors for anything, Veem is my go-to.”

The Veem Wallet is a game changer,” remarked Gonsalves. “Vendors in other countries can hold funds in U.S. dollars and pay other vendors and suppliers in U.S. dollars. They don’t have to pay exchange fees with their bank; they can hold that money and use it how they want.” 

Totally Supported 

Beyond its streamlining of global payments, Veem touts another factor of importance to Gonsalves: strong customer support. As she works to simplify her clients’ accounting infrastructure, Gonsalves knows that from time-to-time, issues will arise. She wants to ensure that all of her digital partners provide a level of customer service that meets her own high standards. 

In fact, Gonsalves shared that she ran into one such issue when an ecommerce client of hers was paying a vendor in India. Information was entered incorrectly in the transaction, mixing personal name and company name details, which resulted in the possibility of the transaction being held up for 20 days. The Veem team immediately stepped in, ensured the vendor got paid, and solved the issue. “Veem customer service has always been phenomenal, and when it comes to working with other countries, they have a specialist—sometimes in the other country—to work through issues with,” said Gonsalves. “They provide so much support to ensure you and your business are successful. It’s one of the many reasons why Veem is my top choice for payment processing.

Veem helps businesses save time and optimize cash flow by simplifying the way they send and receive payments domestically and internationally. Trusted by more than 500,000 businesses in over 100 countries, Veem uncomplicates the end-to-end AP/AR process with seamless integrations to leading accounting software, real-time tracking on payments and cost-effective, flexible payment options. Now businesses have the power to pay how they prefer and eliminate friction with customers to get paid faster. For more information or to request a demo, visit

About Veem

Veem is a global payments network built for businesses. We began in 2014 with the intention of making international money transfers as simple as purchasing a cup of coffee. Since then, we’ve revolutionized the way businesses pay and get paid around the world by empowering owners, accountants, and financial professionals to take control over their payment processes. We level the playing field by providing enterprise-level financial tools and negotiating power to the small businesses who need it most.