Case Study

Align Customer Profile: Flower Essence Services Case Study

Spring is in full bloom and in celebration of the new season, this week’s Align Commerce customer profiles features Flower Essence Services. Flower Essence Services is a small business that provides flower essences, floral infused water products for mind-body health and skin care.

Based out of a wildflower preserve and garden sanctuary in Nevada City, CA, Flower Essence Services distributes its various products such as TerrAnoint roll-on blends, TerraFlora essential oils and self-heal creams, all around the world.

A veteran in the flower essence business, Flower Essence Services owner Richard Katz found that the traditional system of paying and receiving overseas payments to be inefficient. In his search for alternative means of getting paid by local distributors worldwide, Richard found Align Commerce.

Initially, Richard was using a small independent bank in San Francisco. It was a tricky process since the bank did not have their own SWIFT code, so international payments were often routed through Wells Fargo.  Consequentially, this caused confusion with their overseas accounts and additional paperwork that Wells Fargo required. Richard expressed that a third of his transactions had issues, with the most common being not able to locate where his money was. Having gone through multiple banks charging their own transaction fees, the amount of money Richard actually received in the end was around $10 to $20 less than what he was expecting.

Frustrated with SWIFT’s process, Richard sought for a replacement.

Align Commerce proved to be the service he was looking for. With Align, where his funds are in real-time and know the exact amount that he would be getting. He said, “What I like is the fairly straight forward way customers can send funds without using intermediary banks.”

The streamlined process saved Flower Essence Services in bank fees and exchange rate volatility, allowing the business to thrive in providing flower essence therapy to its global customer.


About Veem

Veem is a global payments network built for businesses. We began in 2014 with the intention of making international money transfers as simple as purchasing a cup of coffee. Since then, we’ve revolutionized the way businesses pay and get paid around the world by empowering owners, accountants, and financial professionals to take control over their payment processes. We level the playing field by providing enterprise-level financial tools and negotiating power to the small businesses who need it most.