Italy is more than just tourism and trattorias. It's the eighth-largest economy and an export powerhouse as well. You may be able to find more cost-effective manufacturing in countries like Vietnam and China, but goods that are "Made in Italy" are world-famous for their quality and fashion. If you purchase Italian products, your business will have no problem finding buyers.
Italy is a great partner to sell goods to as well. Considering the strength of the euro, Italian businesses have incentive to purchase US supplies, as they'll certainly be cheaper than what can be found at home. If that isn't enticing enough, the Italian government is offering incentives to foreign investors, including tax cuts and investments in Italy's infrastructure.
Before you travel to Italy for business, jump into this guide and learn about how you can seal the deal in Italy.