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Top 5 Ways to Promote Your Etsy Shop

You may have experienced a drop in the number of visitors on your Etsy shop. No, you’re not imagining things, and it’s not your fault: it’s Google’s.

 

Google released a broad-core algorithm update earlier this week. It happens quite rarely (about once or twice a year), and it’s a big deal for websites that rely on SEO, because it means that from now on, Google will pick up websites a little differently.

 

Although Google has still not released their intent and the specifics behind the update, it’s already visible who the biggest winners and losers are.

 

While SEO professionals take their time to figure out how to adjust to the new trend in keywords, there’s still a lot you can do to sell your products via Etsy.

 

Unfortunately, one of the losers is Etsy.

 

Don’t worry, though, all is not lost. While SEO professionals take their time to figure out how to adjust to the new trend in keywords, there’s still a lot you can do to sell your products via Etsy.

 

Read on to find out about our top 5 marketing tips, and how Veem can help.

 
 

1. The Right Social Media Mix

 
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Etsy and social media go hand-in-hand. Platforms like Pinterest and Instagram are especially effective for advertising your Etsy products.

 

Create beautiful pictures showcasing your products, and share them with your followers. Remember that each platform is slightly different so make sure you optimize your campaigns for the specific platform you’re sharing them on.

 

It takes time and effort to build your crowd. And have some patience, because the personal interaction with customers that these platforms offer is a huge boost to sales.

 

But what if you don’t have a lot of followers and need to market right now?

 
 

2. Product Roundup

 

Hijacking large crowds of followers has never been easier. Ever heard of a product roundup?

 

All you need to do is pick out a few of your products and create a theme around them. Like Healthy Eating, or Sunrise at the Beach, anything that appeals to your audience and lets your products shine.

 

 

Then browse Etsy (or another ecommerce platform) for other products that complement that theme. Make sure that the products you pick aren’t competing with yours, but complementing them. Put together all the products into one picture, arranging them tastefully and numbering them.

 

Optimize the image for both Instagram and Pinterest, and write an accompanying blog post, complete with links to the shops where all the products are available.

 

When that’s done, notify the other shop owners of the product roundup. Explain to them what you did, send a link to the picture, and encourage them to share it with their followers.

 

Then lean back in your chair and wait for orders to start rolling in.

 
 

3. Blogging

 

This is no instant solution, but it’s worth the effort. Research the blogs dealing with issues related to your products. Reach out to bloggers and let them know about your shop.

 

Writing about topics that interest your target audience is the best way to draw them in.

 

Tell them why you’re worth their attention, and explain why working with you would be beneficial for them. As an incentive, you can offer free samples of your product, or suggest a contest or a giveaway. Anything to get them to write about you.

 

Alternatively, you may consider blogging yourself. Writing about topics that interest your target audience is the best way to draw them in.

 
 

4. Use the Right Hashtags

 

When you’re uploading pictures of your products to Instagram, make sure to include the hashtags your audience is searching for. If you’re selling handmade teapots, using #handmade or #teapot will only get you so far.

 

Who do you want to sell to? For example, let’s say your target audience is stay-at-home moms. What are they usually looking for? Try hashtags like #healthydrinks, #familytime, or #metime.

 

And instead of spamming your picture with captions of hashtags, put them in the comments. The post will still get noticed, but without an army of ugly #s.

 
 

5. Email Marketing

 

Email marketing is one of the most effective methods to get people to buy your products. Create a mailing list and offer an incentive for subscribing, like a sneak peek into your next giveaway, or a 5% discount.

 

And if you’ve started automating, why stop at emails? Check out other service providers that can make your life easier.

 

Don’t worry, you don’t have to manage sending out a zillion emails every day. Platforms like MailChimp are there to make email marketing easy for you, automating all your marketing emails.

 

And if you’ve started automating, why stop at emails? Check out other service providers that can make your life easier.

 

Like Veem.

 

Veem can take care of all your international B2B transfers. With just a click, you can send and request international transfers. Unlike banks, Veem saves you time and money, since the process takes only a few minutes, and Veem doesn’t charge wire fees.


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Forget about bank procedures and focus on growing your business.

 

Sign up for a free Veem account to click, save, and grow.