Are TV ads still worth it?
“Video killed the radio star”, sang the British group The Buggles from the screen of MTV back in 1981. This was the first music video MTV ever played. But what killed the TV star? Or more importantly, did anyone kill TV ads? As some would argue, digital marketing did. And it’s true that digital marketing […]
What your startup clients want your marketing agency to know
Change is something that startups deal with regularly. Therefore, marketing agencies need to be adaptable. Adaptability, based on the startup’s fresh ideas, will make a difference for both your agency and the client. Communication can make or break your client-provider relationship. It’s essential to understand your client’s wants and needs, and even more so, their […]
How to create the perfect team of brand representatives
Building a company from scratch is a demanding task. It requires you to become an expert in almost every aspect of business. This includes logistics, sales, marketing, production, HR, taxation, and company law, to name but a few. Initially, you may need to wear all those hats yourself. You can be your business’ recruiter, marketer, product […]
Perfect your pitch to land new clients
Trade shows and other networking events are excellent occasions to meet potential new clients. Unfortunately, it’s quite likely that yours won’t be the only marketing agency participating, which means that you’ll have to stand out from a very competitive crowd. Pitching your agency to land new clients is a specific form of marketing in itself. […]
Tools to help manage your marketing agency thrive
Marketing was once so simple. I mean, if you’ve ever watched Mad Men, you know that a lot of the stress involved in marketing back in the day really had nothing to do with the job at all. Not the most accurate representation maybe, but 2019 is in very few ways reminiscent of pre-digital age […]
How to attract the best talent to your marketing agency
Who are the most important people for your marketing agency? If you think it’s your clients, think again. After all, would you have any clients without your employees? That’s right. Even though clients are a crucial factor in every marketing agency’s life, the talent of your employees is even more important to the success of […]
5 tips for valentine’s day marketing
There are two kinds of people: those who love Valentine’s Day and those who hate it. Retailers tend to be in the former category. No, it’s not because retailers simply adore pink and red hearts floating around their stores and websites. Valentine’s Day has a completely different pull for retailers. It puts an end to […]
How to Make Your Holiday Marketing Campaign More Inclusive
In 2018, we often hear that everyone is offended by everything. Marketers can take a lot from this. Many groups are forgotten about during the holidays, as Christmas is the most celebrated holiday tradition in the US by both Christians and non-Christians. 92% of the US claim to celebrate the holiday for religious, cultural, or […]
Why Manufacturers Need to Know Marketing
Marketing is something manufacturers may be tempted to overlook. A few ads here, a quick appearance at a trade show there, and it’s all done. After all, your products practically sell themselves, right? Wrong. Manufacturing marketing is a very specific segment of the industry. Or rather, of both industries. When people think of marketing, they […]
How to Market Your Restaurant During the Holidays
While the year-end holidays usually cause a big bang for retail (according to the latest forecasts, US shoppers are expected to spend about $1 trillion on Christmas gifts), restaurants don’t seem to benefit as much from the hype. In fact, restaurants may even lose revenue (according to researchers, up to 37%) in the weeks leading […]