Top social media mistakes by SMBs
Avoid these common social media blunders to protect your brand. Some mistakes are harmless and easily fixed. Don’t worry, nobody saw you stumble over the sidewalk just now (we won’t tell). But on social media, everyone is watching, all of the time. And if you trip, not only will the entire world notice, but there’s […]
Are TV ads still worth it?
“Video killed the radio star”, sang the British group The Buggles from the screen of MTV back in 1981. This was the first music video MTV ever played. But what killed the TV star? Or more importantly, did anyone kill TV ads? As some would argue, digital marketing did. And it’s true that digital marketing […]
What your startup clients want your marketing agency to know
Change is something that startups deal with regularly. Therefore, marketing agencies need to be adaptable. Adaptability, based on the startup’s fresh ideas, will make a difference for both your agency and the client. Communication can make or break your client-provider relationship. It’s essential to understand your client’s wants and needs, and even more so, their […]
How to create the perfect team of brand representatives
Building a company from scratch is a demanding task. It requires you to become an expert in almost every aspect of business. This includes logistics, sales, marketing, production, HR, taxation, and company law, to name but a few. Initially, you may need to wear all those hats yourself. You can be your business’ recruiter, marketer, product […]
Perfect your pitch to land new clients
Trade shows and other networking events are excellent occasions to meet potential new clients. Unfortunately, it’s quite likely that yours won’t be the only marketing agency participating, which means that you’ll have to stand out from a very competitive crowd. Pitching your agency to land new clients is a specific form of marketing in itself. […]
Tools to help manage your marketing agency thrive
Marketing was once so simple. I mean, if you’ve ever watched Mad Men, you know that a lot of the stress involved in marketing back in the day really had nothing to do with the job at all. Not the most accurate representation maybe, but 2019 is in very few ways reminiscent of pre-digital age […]