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Businesses Beware: How Online Presence Affects Singapore Operations

Establishing an online presence has been vital to business success for many years. Interacting with and attracting clients is crucial to making your business viable in the online space. Especially internationally.

 

When the only way to impress your customer is through the internet, your online presence becomes even more important. In countries like Singapore, how you present yourself online can determine whether or not you can strike a deal.

 

There are three main reasons why Singapore business hinges on internet activity. But, knowing why doesn’t help you much, does it?

 

To help you impress your online-oriented Singaporean business partners, we’ve also listed the top three things that your supplier will look for when communicating with you through the internet.

 
 

Why Singapore Emphasizes the Internet

 

1. Access

Singapore has recorded among the world’s fastest internet. If not first, Singapore generally ranks in the top 5 for upload and download speeds.

 
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Smaller businesses and lower-income homes still have access to internet much faster than the average US user. This broad range means that more people are looking at your social media accounts and websites.

 

With more people online with less issues, Singaporean suppliers have no problem relying on the web to interact with clients and business partners. As a result, the internet has become a major center for communication and transactions.

 
 

2. Tech Savvy

 

For the past few years, Singapore has ranked first in the world in network readiness. This means, according to the World Economic Forum, that Singapore is the most technologically-prepared nation in the world, citing strong government commitment to digital agendas among other factors.

 

Much of this technology is ranked highly for its online capability, as the WEF highlights connection and networking as the most valuable uses of the country’s tech.

 

The use of mobile devices is steadily rising. As a result, only 18% of the country’s population is considered “offline.” Comparatively, nearly 20% of the US population doesn’t use the internet.

 

The use of mobile devices is steadily rising. As a result, only 18% of the country’s population is considered “offline.” Comparatively, nearly 20% of the US population doesn’t use the internet. Whether this is lack of access or simply choosing not to, Singapore still stands out.

 

As technology develops and more people adopt it, more businesses and suppliers will go global through the online space.

 
 

3. SMBs and SMEs

 

Many rely on domestic trading and sales, or ASEAN (the Association of Southeast Asian Nations) affiliates to sustain or increase income. By taking their business online, Singaporean small businesses are looking to expand globally.

 
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In fact, Google has partnered up with a UK firm, AVADO, to train Singapore’s suppliers and small business owners to market themselves online. The program will focus on digital marketing, and Google hopes to train a total of 1,000 students by 2019.

 

If the need for an online presence wasn’t evident already, this major development in Singapore should make the point clear.

 

If you aren’t keeping up with the online business trend, Singaporean suppliers may see you as a bad long-term investment. Now, this doesn’t necessarily mean having a website and dealing online.

 
 

How to Impress

 

1. Email Etiquette

The high internet speeds in Singapore make for little to no latency issues. Because of this, communication is generally done online through messaging apps and mobile devices.

 

They email more than anything, and have created an etiquette surrounding the practice that, if you’re smart, you’ll follow.

 

Email is much more formal in Singapore than in the US. An email is much like a letter, and slang, emojis, or pictures of cats should be left out.

 

Email is much more formal in Singapore than in the US. An email is much like a letter, and slang, emojis, or pictures of cats should be left out. Though the smiley-face with the tongue sticking out may seem cute or could cut tension, it’s unprofessional.

 

Don’t ramble either. Be concise, direct, and make your point. Singaporeans hate reading long emails as much as you do, so get in and get out.

 

Also, avoid negativity, and don’t be confrontational. Don’t let yourself act up. Singaporeans don’t like confrontation and will avoid it at all costs. Don’t cause tension.

 

2. Social Media

You’ve probably heard the stories of people bad-talking their boss on Twitter or Facebook. Boss finds out, they get fired, internet laughs. Well, just because your Singaporean supplier seems a world away doesn’t mean they are.

 

The internet is a wonderful tool for connecting nations and cultures, which means that anyone can see everything you put out online.

 

According to a recent survey, nine out of ten Singaporeans have social media accounts, and business people have been known to seek out partners’ pages to get a sense of who they are.

 

According to a recent survey, nine out of ten Singaporeans have social media accounts, and business people have been known to seek out partners’ pages to get a sense of who they are.

 

If you wouldn’t want your boss to see it, don’t post it. Stay away from offensive content, swearing, and especially complaining about a supplier.

 

1. Being Present

This may seem a bit obvious, but having a healthy online presence means actually being online.

 

Singaporean businesses will often use the internet as their sole communication method with international suppliers. This requires partners to be contactable as often as possible.

 

It’s easy to forget to check your email, social media accounts, and even your online messaging with all the thing small business owners have to do. When you’re doing three jobs at once, your Facebook account doesn’t seem like a top priority. But establishing an online presence that makes your supplier feel valued can boost your business dramatically. Without it, you may lose them entirely.

 

When you’re doing three jobs at once, your Facebook account doesn’t seem like a top priority.But establishing an online presence that makes your supplier feel valued can boost your business dramatically. Without it, you may lose them entirely.

 

Singaporeans also love tech innovations. Any way to improve operations, or put something online, is highly valued.

 

With Veem, you can pay your suppliers just by sending an email. How much more tech-savvy can you get?

 

Veem is a global payments solution that utilizes innovative technologies to send your international payments quickly, safely, and at low cost.

 

With our dashboard tracking system, knowing where your money is, where it’s going, and when it gets there is as easy as tracking a package. What’s not to love?

 

Start the application process today.

 

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