As a small business owner active in ecommerce, you know that the market is crowded. Any company selling anything via the internet has fierce competition from similar companies, and you’ve got to find an edge over the competitors if you want to succeed. Don’t worry, we’ve got a few tips for you that will help you stand out from the crowd and increase your online sales.
Blog about your company
A little personal touch goes a long way in the faceless world of ecommerce
Give your customers something positive to remember your business by, like how you contribute to reducing waste and protect the environment, or your favorite way to use a product you’re offering. A little personal touch goes a long way in the faceless world of ecommerce.
Use SEO when writing your product descriptions and blog posts
What are the keywords your customers type into their search engine when they’re looking for a product you sell? Use those exact words and your page will pop up among the first results on your prospective customers’ screen, making your business search-engine optimized.
Consider advertising online
The best thing is, with the ‘pay per click’ option, you only pay if the user actually clicks on your ad
One of the most effective ways to advertise is by paying a search engine to list your site among the top four results, in case somebody types in your pre-determined keywords (for example, Google AdWords is one of the most widely used advertising tools). And the best thing is, with the ‘pay per click’ option, you only pay if the user actually clicks on your ad. Another great way to let customers know about your business is by literally putting them on the map, such as through Google’s map application.
Offer discounts and special offers for a limited time
It’s a great way to help people make up their minds.
Spread the word online
Share your blog posts, your offers and promotions, and anything else you deem useful for your business via social media. You’ll be surprised to see how fast news travel across Facebook, Twitter and the rest of these platforms. Create an uplifting, positive and share-worthy story about your business and watch as thousands of people share it across the internet.
Try upselling during purchase
If your customer is already hooked and heading for checkout, why not offer them a complementary product at a reduced price? You may also suggest increasing the volume of their purchase, or offer them a discount for their next purchase from your shop.
Avoid Shopping Cart Abandonment
You may have noticed that customers sometimes change their minds about buying the items they placed in their shopping cart. This is called shopping cart abandonment, and it’s actually the cause for a lot of online sales loss. Luckily, there are things you can do to prevent this from happening.
Be upfront about shipping costs.
Nobody likes additional costs creeping into their shopping cart; let your customers know right from the start about shipping costs and taxes, as well as methods of payment available to them.
Offer money-back guarantees.
This will put your customer’s mind at ease and help them finish their purchase.
Create an easy route from your virtual aisles to the checkout.
Make sure your page loads quickly. Customers might get bored with waiting and head somewhere else where they can shop faster.
Offer a guest checkout option.
If your would-be customer doesn’t have time to register their info, allow them to proceed quickly with payment – and send them an email later, offering them an enticement if they register at your shop.
Sourcing goods and parts online from overseas helps you get the best products at the most competitive price, cutting costs for your business and improving your own products
Sourcing goods and parts online from overseas helps you get the best products at the most competitive price, cutting costs for your business and improving your own products. Attracting customers from another country has never been easier: with a simple web-search, people from all over the world can land on your site and start filling their virtual shopping cart. If you’re worried about all the hassle that comes with international trade, don’t be: we can take the burden of handling your international financial transactions off your shoulders. With Veem, you can transfer money internationally faster and safer than with your bank. It’s as easy as sending an email, and there are no hidden costs.