Why IT companies need social media
June 7, 2019
Social media use brings businesses closer to their audience. When companies have a social media presence, the gap between business and personal life is bridged. If your IT company is looking for a way to further its marketing reach and establish a solid reputation in the industry, social media can help.
IT companies have a very specific audience. Therefore, they face a greater expectation to connect with their customers. Social media use gives your company a voice, whether in terms of relaying company information, building authority in the industry, or engaging in interactions with reviewers.
Establish a voice
Similar to the benefits of writing strong blog content, producing and sharing information on social media gives your company authority in the industry.
Social media allows you to develop a voice and reputation. Many business owners will agree that connections are crucial to a business’ success. Without making connections, businesses have no voice and no support from their clients.
Additionally, your customers expect your company to be experts in the industry. For this reason, thought-leadership is necessary to prove your knowledge and understanding.
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Despite the bad rep that school gets, people love to learn. But not if the process isn’t fun, engaging, and easy. How often do you share something interesting that you hadn’t previously known? Knowledge is power, and you and your company have it. Sharing information is a huge reason we use social media.
Tech companies are unique and their employees’ knowledge of tech issues is valuable. Use it! Post how-to articles on your blog and link them to your social media accounts. Stand out more by posting video instructions and walk-throughs. Video content is easily shareable and one of the most effective marketing techniques. Take advantage of video and other visual marketing techniques on your Facebook and Instagram accounts.
Additionally, you can update your IT company’s Facebook status with daily or weekly responses to FAQs (frequently asked questions). These will help your company establish itself as a thought-leader and boost your brand. In the end, it’s actually less work for you. If the answers to questions are available and visible online, there’s no reason to heckle.
Take advantage of user reviews
Aside from marketing your company, social media gives everyone a voice, for better or worse. While it’s said that most people who have a bad experience with a business won’t contact the company to complain, customers have other outlets. Reach out for feedback and provide open forums on your social media accounts.
Facebook and Google are excellent and free platforms for business reviews. Users need an outlet to express their approval of or concerns about your product. But you also need to tackle complaints and resolve issues firsthand. This way, you’re able to deescalate any negative reviews, which shows clients your company is invested in customer service and cares about product quality.
A company that doesn’t respond to questions and complaints publicly will suffer in terms of analytics (at least). Your response time and rate are displayed at the top of your business’ Facebook page, so it’s an investment that will require your attention.
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On a more positive note, social media also allows you to promote satisfied reviews. Customers love to read about others’ experiences before investing time and money. We do it for everything, from restaurants to apps.
Social media allows the public to rate your company based on experience. Your business can’t afford to not have an online presence. Dive into the community by providing an outlet to connect with your current and future customers.
Build a network
Social media is an excellent way to get connected with customers because it can help you expand your business’ online presence and network. It’s just one more link in omnichannel marketing to keep all of your different channels intertwined. To effectively market your IT company, you need to go where the customers are.
As we know, authority is important for IT companies. But you can’t have too much authority past the first page of Google’s SERPs (search engine results pages). Would you trust a tech company on page 4? Or even page 2? Although your Google ranking is based on a number of factors, many of them secrets, it helps users to weed out any illegitimate sites.
Social media can help amp up your Google ranking. You need it to help boost your SEO.
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Your social media accounts appeal to users and help funnel traffic to your site. The more followers you have, the better the relationship between your site and Google’s algorithm becomes. Although your SEO isn’t affected by likes, loves, or even retweets, search engines’ “spiders” crawl Facebook and Twitter just like any website.
Additionally, and most importantly, search engines are very much interested in user engagement. Therefore, your landing page should be easily accessible and linked with any platforms or integrations that your customers are likely to use.
Social sharing buttons are popular for many business’ websites. It’s almost expected that you include these on the page. It shows that your company is invested in connections, is well-known, and has social support to speak for it.
Keep investing in your online presence
Your IT company needs social media to help boost your website’s SEO, to build authority, and to provide an outlet for your business to connect with customers. Don’t be put off by the social responsibilities of building a community. It pays off.
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