The 5 Most Important Social Media Trends in 2018
July 3, 2018
Social media is constantly evolving. What was “totally hip” yesterday may become boring and outdated by tomorrow. Small businesses need to be proactive and jump on social media trends as fast as possible.
Small businesses need to be proactive and jump on social media trends as fast as possible.
But how do you know which trends are worth investing in? Here’s a list of the five most important social media trends you need to watch out for in 2018.
Increasing Small Business Presence
Small businesses have realized that social media provides a lot more opportunities than displaying your holiday pictures and gloating about your son’s success in little league football.
There are tools that can help you manage all your accounts, including automated posting, addressing comments, and the rest.
According to a recent statistic, 52% of small businesses post daily on their social media accounts. Facebook is by far the most popular platform, since 86% of small business owners choose this channel (unlike teenagers). Instagram comes second (48%), followed by YouTube (46%), and Twitter (44%).
While maintaining up-to-date social media accounts can be tiresome, you don’t need to spend hours combing your business’ platforms to reply to comments. There are tools that can help you manage all your accounts, including automated posting, addressing comments, and the rest.
Among these tools are chatbots. Yes, bots are taking over Facebook Messenger and all the other social media platforms businesses use to communicate with customers.
If you get a ton of similar questions from customers, all you need to do is get a chatbot on your social media account and set it on the job.
This trend is very useful for businesses. After all, bots recognize various expressions and respond accordingly without any input from you or your employees. If you get a ton of similar questions from customers, all you need to do is get a chatbot on your social media account and set it on the job.
Watching videos is easier than reading articles. This phenomenon caused the emergence of live videos on social media.
A recent report found that 95% of brand executives are including live videos in their social media marketing strategies.
The trend is gaining traction among businesses as we speak; a recent report found that 95% of brand executives are including live videos in their social media marketing strategies.
Don’t worry, you won’t have to hire actors to put on a nice show for your videos. Simply stream a Q&A session about your new service, a how-to video about assembling or troubleshooting your products, or anything else you can think of that would interest your audience.
Can’t get Kim Kardashian to wear your new nail polish? No problem. A new trend shows that micro-influencers (people who have between 1,000-90,000 social media followers) have even more impact on consumers than “real” celebrities.
Micro influencers are more affordable for businesses, and are typically seen as experts in their field by their followers. This means that in various niches, they have more credibility than celebrities.
Find micro influencers in your target market and approach them with a plan for cooperation. Let them try your products and post their findings on social media.
Although it sounds quite spooky, ephemeral content is not going to scare you (but it will get your pulse racing in a good way).
Simply put, it’s content (videos, blog posts, pictures, etc), that is available for a short time (a maximum of 24 hours.)
Flash sales operate according to this very principle. Can you think of a better way to create interest for your flash sale than with a few ephemeral posts?
Snapchat and Instagram are popular hosts of ephemeral content. Its short-lived nature creates urgency and the fear of missing out (FOMO) among social media users, which results in people seeking it out.
Does the concept sound familiar? Yes, exactly: flash sales operate according to this very principle. Can you think of a better way to create interest for your flash sale than with a few ephemeral posts?
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