Marketing trends in 2019
June 3, 2019
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People are busy; all of us in our own ways. And busy people have their minds occupied and their attention directed. Therefore, marketers need to go to where that focus is directed and take it. But where are these people and how do you attract their attention?
Well, it’s 2019. And while many people are still glued to their TV sets waiting for commercials to end so they can get to the next episode of Malcolm in the Middle, many have taken to the internet for entertainment.
On the internet, everything is free but not at the same time. Whether listening to music, watching videos, or scrolling, there are ads that contribute to a website or apps’ ability to run. For example, both Spotify and Youtube require “free” users to listen to/watch advertisements. Otherwise, they can purchase subscriptions. It’s simple and sensible.
That’s one way to advertise, but are there other digital marketing strategies that can actually enhance the user experience? Let’s take a look at some of the top marketing trends in 2019 and beyond.
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Social media trends
Social media is a vehicle for marketers. But how can businesses take advantage of the many outlets of these digital spaces? By keeping things short, sweet, relevant, and visually appealing.
As we know, Facebook and Instagram are very widely used platforms. But beyond promoting your business on these sites, you need to understand the best strategies to engage potential customers.
Social media can be very distracting and attention is fleeting. People lose interest very quickly. For that reason, it’s important to optimize your social media content to keep viewers involved.
Video ads have been very effective over the last couple of years. It makes sense, since the most engaging social media platforms all involve photo and video sharing. Vine (RIP) was very popular and has been replaced by Tik Tok. Instagram and Snapchat rule the US.
Video ads should be short and appealing. Those lawyer ads on TV, where a monotone man, who looks like death himself, talks at the camera for a century? Not ideal. The goal is not reach; it’s engagement.
That’s why digital marketing in 2019 is so based on personalization. It appeals to the right audience and saves money by taking fewer risks. Personalization can’t happen without appealing to what users want. Who can help? Local influencers and Google.
Peek over the fence into Instagram’s yard. Here’s what you’ll see: pictures of dogs being cute and videos of cats being evil, snippets of non-rappers and talk show hosts rapping, and lots of memes. These examples are all fun, quick, and enjoyable. There’s no work involved for the user, and very little reading. That’s what makes GIFs so attractive. Save the text for the caption and draw your clients in with images or short skits.
According to Google, micro-moments are those split-second decisions we make that drive us to look stuff up. That reflex we’ve developed to search “to learn something, do something, discover something, watch something, or buy something.” For me, I IMDB anything I watch.
Regardless, this impulse is a recognized marketing trend in 2019. That means those tiny moments, glimpses, images, and keywords are very important, both for SEO (search engine optimization) and for the human mind.
But how can you appeal to these human impulses? You need to know what people what to know. Do keyword research to identify the language your potential customers are using and then turn their inquiries into content.
Long-tail keywords can help marketers appeal to specific audiences. Although the search volume won’t be as high as some keywords, they will target specific audiences that are actually interested and are more likely to do more than just click-through.
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What else does the human mind like? And by that I mean, how can marketers improve user experience? More engagement. More personalization.
But first, marketers can benefit from being discreet. Users can sniff out a marketing ploy a mile away and no one willingly sits through ads if they don’t have to (except during the Super Bowl – what’s up with that?). They will, however, if they don’t realize it’s an ad.
Local influencer marketing is a marketing trend in 2019 that can help relate to a very specific audience. Subtle uses of products by people that are well-recognized and admired in your community will appeal more to users. Most likely, your business appeals to a very localized target audience. In this case, marketers should identify some local influencers and get to work.
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NinjaOutreach can help link your business with potential Instagram influencers spanning locations and niches. Become familiarized with your influencer of choice before reaching out. You’ll have to get to work to develop a great strategy that fits your business, influencer, and most importantly, your audience.
Influencers are already marketing themselves. And if they’re influencers, they must be good at it. They’re recognized for their ability to engage their audience and for the number of follows. As mentioned, your strategy should be less about reach and more about engagement. Local influencer marketing is a combo deal.
Marketers have to adjust their attention enough to keep up with the latest social media trends. The best way to build an audience is to connect with your target’s interests.
Why recreate the wheel? There’s plenty of resources at your finger-tips. Make engaging video content, adjust your content to appeal to demand, and use local influencers to keep up with customers in 2019.
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