How to Take Advantage of Peak Pumpkin Spice Season
October 2, 2018
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Pumpkin spice season is upon us. While people don their sweaters and the scent of cinnamon and nutmeg waft around in the crisp air, marketers try to find a way to hop onto the wagon of seasonal shopping.
For coffee shops, restaurants, and other businesses selling edible goods, this sounds like a no-brainer. All they need to do is stock up on seasonal food and spices, put out a few pumpkins, and prepare for the storm of customers hungry for the taste of the season.
Many businesses, for example hardware or furniture stores, can’t customize their products for the season (although a pumpkin-faced circular saw may just become the hit of the fall).
But what about the rest of us? Many businesses, for example hardware or furniture stores, can’t customize their products for the season (although a pumpkin-faced circular saw may just become the hit of the fall).
Luckily, smart fall marketing ideas help businesses sell their goods during pumpkin spice season. In fact, coffee shops & Co. better pay attention as well. After all, how are customers going to learn about their fall specials?
Top Fall Marketing Ideas
Decorate your store as well as your website with fall symbols and colors. You don’t need anything extraordinary. A few rust-colored leaves here, a smiling scarecrow there, the ubiquitous pumpkins, of course, and you’re all set.
It’s an age-old trick, but it seems to always work. Appealing to your customers’ senses and nostalgia for the season will help get them in good spirits and in the mood for shopping. This works especially well if you sell products that (somewhat) fit the fall theme.
Base your fall marketing campaign ideas on pictures of your products outdoors among the rusty leaves.
Let your customers imagine themselves using your products in a beautiful fall landscape. To enhance the image, you can even base your fall marketing campaign ideas on pictures of your products outdoors among the rusty leaves.
Patio furniture, outerwear, outdoor equipment (like a circular saw, with or without a pumpkin-face) all do well with a nice fall background. Get creative and let the light of the autumn sun fall on your products.
Another one of the top fall promotion ideas is to become a sponsor. Whether it’s a local charity, fundraiser, sports team or anything else, your business’ name next to a good cause will help bring in more customers.
Fall is a great time to do good deeds. Local charities are preparing for the holidays, football season starts anew, and winter preparations kick into full gear. Pick a team or a cause that fits well with your business’ image and get started.
Local charities are preparing for the holidays, football season starts anew, and winter preparations kick into full gear. Pick a team or a cause that fits well with your business’ image and get started.
There are many ways you can become a sponsor. Donate money, time, products, space, or anything you can part with (at least temporarily). Doing good will help elevate your business’ image, and you can meet many potential new customers at charity events.
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Fall is rich with special days for celebration (and shopping). Let your fall marketing campaign ideas revolve around dates that are already in your customers’ minds.
Back to school, Halloween, and Thanksgiving are all no-brainers, but have you ever marketed your products with You’re Welcome Day?
The day after Thanksgiving (also known as Black Friday in business and retail circles) is when we celebrate kindness and courtesy. Make sure to let your customers know how welcome they are at your business.
Fall Promotion Ideas
Nothing increases your customers’ shopping lust more than the smell of an irresistible deal. Maybe offer Buy One Get One (BOGO) promotions or price discounts to your clients on various products.
These promotions serve multiple purposes. They help clear out your inventory, encourage the sale of seasonal items, and draw attention to your new (full price) products as well.
Launching a contest can also help promote your business. Think of ways you can get your customers excited about your products.
For example, if you sell outerwear, launch a photo contest for people wearing your products outdoors. Or (just to remain with our pumpkin circular saw theme), offer a pumpkin carving contest with your tools.
Get creative. Anything works as long as it involves your products and people having a good time.
Another great fall marketing idea is to entice your customers to spending money by offering them a reward they’ll get later. For example, a cashback card or a coupon providing a discount off their next purchase will get customers to spend above a certain limit to get the reward.
As a bonus, you’ll see these customers again when they show up to cash in their reward-but to do that, they’ll have to buy something, again.
It’s up to you to schedule the reward. You can decide to time it for the holiday rush, or for a time when business is generally slow. This way, you can ensure your store gets the necessary traffic to stay afloat during harder times.
Whatever you’re doing, you need to let the world know about what’s happening. Advertise your promotions on social media, as well as local newspapers and blogs. Hand out leaflets and send emails to your customers.
Offer to host other business’ leaflets (preferably those that sell products complementing yours) in exchange for them showcasing your leaflets.
Do everything you can to make potential customers aware of your fall specials. Otherwise, nobody will know about them.
Cooperating with other local businesses will also help spread the word. Offer to host other business’ leaflets (preferably those that sell products complementing yours) in exchange for them showcasing your leaflets.
Whichever fall marketing trick you’re using, make sure your business is ready for the storm of customers. Hire extra help, get your payment procedures in order, and work out the kinks in your supply chain to ensure that everything runs smoothly.
Remember: if you promise something to your customers, you have to deliver 100%. Otherwise, your whole promotion may backfire on you.