How to Make Your International Fashion Business Stand Out
April 9, 2018
The world of fashion is highly competitive, especially for small businesses. The market is crowded, and you need to keep up with countless competitors (many of them large enterprises), not to mention the trends changing as fast as the seasons.
Luckily, the industry is huge: fashion generates $3 trillion globally each year. If you want to carve out a reasonable slice of the pie for your business, you need to get yourself noticed by your target audience.
Read on to discover our secret tips and how Veem can help.
Is fashion something you’re passionate about? If not, then you may have a problem.
Chances are that your customers love fashion with all their hearts. And they’ll notice it immediately if you don’t.
Believe it or not, creating T-Shirts with the caption “I hate fashion” is a very strong fashion statement. If that’s how you feel, work with it.
So if you’re like Anne Hathaway in The Devil Wears Prada, you need to change your attitude. Look at your customers. For the overwhelming majority of people, fashion is a way to express themselves (and to look good, of course).
But don’t worry, you don’t have to embrace conformity. Believe it or not, creating T-Shirts with the caption “I hate fashion” is a very strong fashion statement. If that’s how you feel, work with it.
Find your passion and work it into your products. Play with the hottest trends until you’ve created something you can truly call your own. Whatever your target audience, let them find a kindred spirit in you.
Standing out from the crowd starts with your product. This is especially difficult in the crowded fashion market, but not impossible.
Research your target audience. What do they care about? What do they identify with? Is there anything they absolutely hate? Find something that you can incorporate into your product (and marketing).
Research your target audience. What do they care about? What do they identify with? Is there anything they absolutely hate?
Are your customers environmentally conscious? Make sure to use organic material for your products. Do they care about human rights? Work with manufacturers that denounce child labor.
These are just a few examples. The list is endless; pick something that allows your customers to identify with your products.
Once you have the product, you need to let your target market know about it. Today, there are countless marketing options available to small businesses. But since there are many competitors, getting your message across (or even heard) is not as easy as it sounds.
You need to have a strong marketing strategy in place. This includes pricing, placement, advertisements, and most of all, digital marketing.
Your best bet today is social media. Since most consumers spend time every day on one or more social platforms, this is the best and most cost-effective way to reach them.
Find out which platform your target market prefers and build up a strong presence there. You can start with paid campaigns to introduce your brand and attract followers. Then you can move on to more organic social campaigns.
Ecommerce is one of the fastest growing branches of retail. Allowing people to shop your products online provides another layer of revenue for your business.
Online shoppers want convenience. Make sure you build the smoothest road for them, from selecting products to the checkout. Include the most convenient payment options to minimize shopping cart abandonment.
But just like your customers, you deserve convenience as well. Why not treat yourself to easy global payments?
With just a click, you can send and request international transfers. Say goodbye to inconvenience like waiting around in the bank, or guessing when your transfer will arrive, because Veem allows you to track all your transactions.
And while you’re saying goodbye, make sure to include hidden costs and bank wire fees, because Veem charges none of those.
Sign up for a free Veem account and enjoy convenient international payments.