How to Capitalize on the Busy Retail Season for Your Business
September 29, 2018
Capitalize on the Busy Retail Season with these Holiday Marketing Tips and Ideas
It’s the season we’ve all been waiting for. That time when you realize you didn’t save enough money or pay enough attention to what your partner wanted for Christmas. I can sympathize. Maybe you’re more efficient and proactive, but don’t rub it in.
Companies know there are people like me out there (Millennials). I’m a scared sheep waiting to be swaddled in receipts and gift bags filled with who-knows-what for people I don’t even know.
Businesses are putting halloween products out in July and Christmas promotions out as early as September. The holiday gas pedal is touching the holiday floor by mid-October.
I’m positive you know someone who’s already done their holiday shopping. They started back in 1922 to make sure everything was accounted for. They listen to Christmas music year-round. If there are people like that in the world, that means the holiday shopping season is getting longer. Businesses are putting halloween products out in July and Christmas promotions out as early as September. The holiday gas pedal is touching the holiday floor by mid-October. Earth is spinning frantically towards a holiday collision from which my wallet may not recover.
As a business owner, you’ve been planning a good, honest marketing strategy that won’t take advantage of last minute shoppers (please, thanks). But in case you’re up to your ears in your own holiday shopping panic sweats (don’t forget that neighbour who sometimes shovels your driveway), Veem’s here to spare a few holiday marketing ideas.
Holiday Marketing Ideas & Tips
Welcome to 2018!
With all the technological advances that are hitting shelves, you need to consider how they will play into your business. Technology can be extremely handy for SMBs. Communication with consumers has never been easier. Even if I don’t need those high-tops, it’s more difficult for me now not to order them than it is for me to resist the temptation. The product is there, staring me in the face, judging me, guilting me, and I can either close my browser or mobile app and pay my rent instead, or I can receive some spicy new kicks in 4-5 business days. What would you do?
I’ll tell you what you do:
Take advantage of social media
Invest in social commerce. It’s digitized window shopping. It’s the reason for my high-tops analogy.
Keep your website updated and as mobile-friendly as possible. There are no better resources. Society runs on networks. We rely on the internet to navigate through the modern day. Your business’s investment in social media speaks for you. You know how they say “a picture is worth a thousand words?” Well, it’s worth more than words. It could be worth your holiday business. But of course, we’re talking about more than just pictures. At the very least, you need your business’s basic information online, including contact, product, and background information. What are your hours? Where are you located? Let customers know that you want to be found.
Next, let them know that they want to find you.
Culture is a huge part of marketing. You want to create an open environment and not limit your customer base any more than you have to while also expressing your creative and unique style. You can’t go wrong with style. Your business has a creative and unique air that will draw customers in. Your website will act as both a vehicle for sales, as well as an advertisement for your business.
Shopping with you should be so convenient, no one wants to shop anywhere else. There’s no reason your in-store business and your online business can’t coexist. Does your website reflect the heart and soul of your company? And is it keeping up in terms of efficiency and convenience?
Your business has a creative and unique air that will draw customers in. Your website will act as both a vehicle for sales, as well as an advertisement for your business.
It’s called omni-channel marketing.
Today’s consumers expect a lot. And they should! Ecommerce has made us impatient. Use this to your advantage. You know what consumers want. That thing they saw online. Right. Now. Especially when it comes to folks like me immediately before the holidays. Millennials, we need instant gratification.
So you’re keeping up with your target audience’s interests, their demands, and now their shopping methods. Aren’t you proactive! I’m expecting a gift this year.
Turn over rate
Most shoppers are looking for a deal. During the holidays, deals are not unique. It’s how you market those deals. It’s all about presentation.
Your business has everything the competition does. But what do you offer that they don’t? One of the first things you learned to do as a kid was show-and-tell. Many people are visual and auditory learners. They’ve seen your campaign online for your sale and when they enter your store, they should hear about it too.
“Welcome! Have you heard about our awesome deal?”
Advertisements are only as good as the reputation of your company
I might lie and pretend my grandma didn’t call me literally on the way over to your store to tell me socks are on sale. Tell me more, tell me more.
Your best offline resource is word-of-mouth.
Advertisements are only as good as the reputation of your company. I’m a firm believer in customer connections. Relationships are more important than individual transactions because they mean reliable and recurring business. As you know, business is a big game of “telephone”.
You’ve invested a lot in digital advertisements and you want to believe they’re stretching to the most effective degree. The metrics involved are worth looking into.
Consider advertising metrics, such as new site visitors (the number of new visitors to your site following your campaign). You can compare the total cost of the campaign to the number of new customers. Click-through rate and view-through conversions can tell you the effectiveness of the campaign in drawing consumers in. Your return on investment, and the total of closed deals with customers who interacted with the campaign are obvious metrics to analyze. However, they can be difficult to measure since the direct correlation is uncertain. You may have to rely on customer surveys, which are always a hassle and can be unreliable.
After your campaign has been running for some time, the results can be found in the increase your profit, traffic, and customer inquiry undergo. For more on tracking your metrics, click here!
Now, if you need some gift ideas, I’ve got you covered there too.
Books. Books for everyone.