5 Mistakes Small Businesses Make Online
May 1, 2018
Every business needs it, but just because you have it doesn’t mean you’re using it properly. We’re talking about the coveted social media.
Articles and blogs praise it and hit you with countless tips on how to optimize your business’ social media presence. But, none of these blogs can even begin to be helpful if you don’t take a look at your social habits.
It’s very possible that you can cut down or adjust minor things that will take your business from a spark to a fire.
Having an Outdated Website
As the age old saying goes, first impressions are everything. If your website is riddled with typos, formatting issues, and outdated information, you will lose prospective clients. Cutting corners when designing a website is probably the worst thing you can do to your business.
Take the time to really look at your site. Is it formatted properly? Is it optimized for mobile? Is all relevant content easily accessible?
Cutting corners when designing a website is probably the worst thing you can do to your business
Fixing any issues won’t break the bank, either. There are countless sites and programs you can either subscribe to or use for free.
That being said, if you feel like you really need an overhaul, definitely hire a web team. In our inter-connected age, there’s always someone you can pay to do something better than you can. Call someone.
Just because a social media site exists, doesn’t mean you need to be on it. It’s probably a better idea to stick with three sites when marketing your business.
Understanding the tone of your social sites will determine how you present yourself on each
Moreover, make sure the site you’re using suits your business. Twitter followers appreciate concise or witty posts. Your Facebook popularity is dependant on people commenting on your posts – sparking discussions should be your goal. LinkedIn has a more formal tone and is popular for posts about productivity and other general business articles.
Understanding the tone of your social sites will determine how you present yourself on each, if you decide it’s for you.
However, if you’re sharing all the same posts on every site, you won’t have as much success.
This doesn’t mean you shouldn’t promote product launches, but you should customize every post for the platform’s audience. For instance, don’t post the same cute video on all three platforms.
An Undefined Voice
Every business struggles with this at some point.
There’s always competition, but how do you talk about them? How do you make yourself better than the rest? How do you make your business memorable?
Today’s consumer is loyal to brands with personality
First, think about why you started this business. Remember what motivated you to get here in the first place. What is the need you’re satisfying?
From there, you can figure out a voice for your business. Today’s consumer is loyal to brands with personality. It’s about emotional connection, telling a story, and taking a stand. Neutrality is the enemy of the millennial consumer.
Consider this when creating a voice for your brand. Playing it safe isn’t always your best bet.
Selling Too Much
This is another issue a lot of businesses struggle with – knowing when to and when not to pitch. Your social media shouldn’t highlight your product exclusively. Reach out to a connection, share a video or two, publish a status that could brighten someone’s day. This is how you become memorable. Funny, quirky, and unique posts excite people – not your third pitch this week about a product you’ve had for ages.
Funny, quirky, and unique posts excite people – not your third pitch this week about a product you’ve had for ages.
When launching a product, add a funny gif or graphic. Always use a visual aid, no matter the context.
Never avoid a comment, even if it hurts your feelings a little.
After you reach a certain number of followers you may not be able to keep track, but try your best until then. Because social media is so prevalent, people are more likely to leave a comment about your business there.
Think of it as an opportunity to provide customer support and analyse informal reviews of your service or product. If you take the time to respond to a complaint by either asking about the issue or promising reimbursement, it will be appreciated.
Don’t see a public complaint as losing face, embrace the opportunity. Take charge of the situation, own up to your mistakes, and think address how you’ll make it better.
Today’s online businesses benefit from constant connection with their customer base. Unresponsiveness in these mediums is a red flag. Be available.
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