Customer Stories

A Light in the Dark: The Clearwater LED Story

Starting a business saved Terry Boike’s life. After working in banking for almost 20 years, he was forced to medically retire. “Because of a rare illness, I couldn’t do that job anymore. It’s a skin disease, so I can’t comfortably wear work-appropriate clothing, just t-shirts and soft shorts.” Terry suffers from an autoimmune …

Patti and Scott Scharf are Catching Clouds

Scott and Patti Scharf wanted to get back in business. They have an entrepreneurial spirit, and wanted to use their accounting and technology expertise to help people. “We’d always looked for something we could do together. I was looking forward to getting back to being an entrepreneur and having my own business. We wanted to …

Nazym Paltachev: Finding the Soul of Nomad

Nazym Paltachev awoke one morning and decided to do it. He was going to risk it all at the age of 36 on an idea. He was going to create a luxury fashion brand from the ground up. “It was scary to think about competing with legacy businesses, but I figured if I don’t risk […]

From Farm To Cup: How Tealet is Changing the World

Elyse Petersen never thought tea would change the food industry. “It just kind of fell into my lap. Like most Americans, I didn’t grow up with a tea culture. The whole Boston Tea Party thing kind of ruined that for us.” Elyse is a food scientist. Along with working at a few major food processors […]

Kelly Gonsalves: Becoming Totally Booked

Getting fired was the best thing that ever happened to Kelly Gonsalves. To her relief, Kelly’s boss politely showed her the door. “We were both really unhappy.” She didn’t really have a plan, but was determined to do something new. In the meantime, she started bartending. That is, until her aunt, Deborah Miraglia, took her [&h…

Align Customer Profile: Flower Essence Services Case Study

Spring is in full bloom and in celebration of the new season, this week’s Align Commerce customer profiles features Flower Essence Services. Flower Essence Services is a small business that provides flower essences, floral infused water products for mind-body health and skin care. Based out of a wildflower preserve and garden …