Marketing Automation Manager

Ottawa, ON, Canada | Marketing

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About Veem

Veem empowers small and medium businesses who spend too much time and money dealing with inefficient financial payment systems. Our transparent, relationship-based payments model makes it easy to build trust with your vendors, contractors and customers by providing a quick and seamless payable and receivable process. We make the process even easier for these clients by supporting integration with all major accounting software including QuickBooks, Netsuite, and Xero. Backed by top investors such as Truist Ventures, Google Ventures, Goldman Sachs, Kleiner Perkins and a global syndicate of tech-forward banks based in the US, Japan, China, Australia, and the Middle East, Veem is a fast-growing financial technology company that is changing the way companies pay and get paid.

We are looking for a passionate and experienced Marketing Automation Manager to join our Marketing team! As a Marketing Automation Manager at Veem, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for developing our email marketing program with a focus on customer acquisition, designing lifecycle trigger programs, engagement and retention campaigns, managing our email database (Pardot) and working cross-functionally with other members of the marketing team to create compelling content and campaigns for our customers and prospects. 

Responsibilities:

  • Be the subject matter expert for all our email marketing efforts
  • Own end-to-end production of email campaigns, including audience segmentation, A/B testing, QA, and reporting
  • Take ownership of Veem’s prospect database (HubSpot), lead database cleanup initiatives, establish and manage targeting and list segmentation strategies
  • Perform day-to-day marketing activities including, but not limited to, email campaign set-up, landing page set-up, scheduling, testing, deployment of emails, email database management activities, and maintaining the cleanliness of the database
  • Plan and execute pre acquisition prospecting campaigns, post acquisition nurture campaigns and churn reduction campaigns
  • Tracking and reviewing all campaign metrics on a daily, weekly, monthly and ad hoc basis to identify opportunities for optimization, and help build dashboards and presentations for senior leadership
  • Create a lead scoring model and design targeted nurture campaigns to educate, engage and convert prospects across the funnel
  • Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.)
  • Oversee technical integrations with CRM and lead generation platforms like Salesforce, ZoomInfo, etc. Setup automated campaigns based on intent signals acquired through ZoomInfo
  • Analyze and report on campaign and business metrics to optimize performance and achieve engagement, conversion, revenue and growth targets
  • Create HTML emails from scratch and update templates. Draft email copy and subject lines as required

Requirements:

  • 3-5 years of experience in lifecycle/email marketing, lead nurturing, marketing automation and A/B testing preferably in a B2B environment
  • Experience in database management, cleanup and list segmentation
  • Strong understanding of email and CRM best practices, i.e. content creation, list management and targeting, knowledge of dynamic content and campaign automation
  • Good understanding of acquisition, engagement and retention campaigns
  • Experience with Pardot or other marketing automation tools like Marketo, Salesforce Marketing Cloud, etc.
  • Excellent written communication and copywriting skills
  • Payments, Fintech experienced would be a plus


Why Veem?

  • Competitive Salary
  • Comprehensive Benefits Package (Health, Dental, Medical, Vision) from Day 1
  • Group RRSP Plan (after 3 months)
  • 3 Weeks Vacation
  • Learning & Development Allowance
  • Home Office Allowance
  • Weekly Lunches
  • Volunteer Time Off
  • Discounted Gym Membership