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Why Your Business Should Be On Instagram

Instagram is on everyone’s lips these days. The social media platform seems to be more popular than ever. However, it’s still more common for businesses to have a Facebook page than an Instagram account. If your business is one of these, you should probably change that. Instagram is a lot more influential than you think.

 

The Fastest Growing Social Network

 

Instagram is currently the fastest growing social network out there. It has more active users than ever before and the number is growing by the minute.

 

Instagram is currently the fastest growing social network out there

 
Instagram is currently the fastest growing social network out there

Between September of 2017 and June of 2018, the platform increased its active user count by 200 million to reach the magic 1 billion. Comparatively, Facebook has 2.2 billion active users, which is still a higher figure. However, its growth is slowing while its user population is shrinking and aging, meaning Instagram’s growth will likely only increase and surpass it in the near future.

 
 

It’s Where The Cool Kids Are

 
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Thanks to the platform’s constant evolution, it has been able to transform itself from an online scrapbook into a social media platform for all ages. Compared to Facebook, which is struggling to hold on to its young audience, Instagram has no such problem, which means business owners can advertise their products knowing that they don’t have to go the extra mile to gain the attention of the young ‘uns.

 
 

Easy To Use

 

Instagram makes it extremely easy for others to find you on the platform. Through the use of hashtags, geotagging, random suggestions and advertising, it provides a plethora of ways to expose your business to a wider audience without trespassing on anyone’s privacy. Instagram encourages customer participation in a way that other social media platforms don’t. Customers are able to market your business by utilising these tools themselves. It’s no surprise that several viral businesses of the last year have achieved their success through Instagram.

 
 

The Medium of This Age

 

In 2018, digital video advertising is expected to grow by 25% in the US alone. And Instagram is right in the middle of this. Visual content has long been the marketing medium of choice. Content published on websites or social media platforms that contain visuals tend to do noticeably better than content without.

 

Visual content has long been the marketing medium of choice. Content published on websites or social media platforms that contain visuals tend to do noticeably better than content without.

 

Visual content is seen as a big draw for consumers regardless of age. While interactive advertising might be considered too avante-garde for some crowds, and written content is too dull for others, visual content safely falls somewhere in between. For businesses that have the Instagram image-and-filter process already figured out, this is good news. For others who don’t have an account yet, what are you waiting for?

 
 

A Better Business Platform Than Amazon

 
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Instagram is being used to drive international business around the world.

 

In countries where international shipping fees cost more than a reasonable amount, enterprising business owners collaborate with foreign business owners to sell their items through Instagram. They simply post an image of the item and once a customer has expressed interest in purchasing it, they receive payments through secure transfers and then deliver the item.

 

Instagram has noticed this and launched a shopping service in the US last March and is gradually expanding to other countries. For businesses that don’t have the funds for website costs, this use of the social media platform could help save funds which could be reinvested into the business.

 

In countries where international shipping fees cost more than a reasonable amount, enterprising business owners collaborate with foreign business owners to sell their items through Instagram.

 

The evolution of Instagram into a business hub allows small businesses to find other avenues to sell their products. To expand internationally, relationships have to be formed with businesses in other countries. Although technology means we’re closer than ever, unreasonable bank fees for international wire transfers often stop businesses from taking advantage of this.

 

Evolve with the times. Use Veem.


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Veem uses unique multirail technology to send international payments at a fraction of the time and cost of your average bank. Additionally, you’re also provided with a personal dashboard so you can accurately track your payments.