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online_marketing

Top 5 Online Marketing Tools for Small Businesses

The online space has become one of the most important elements of any business’ marketing activities. Whatever your industry, you simply can’t ignore the internet. And it’s not a bad thing. The internet is a flexible and powerful tool that can make or break a business overnight.

 

But the endless possibilities may seem daunting to small businesses that don’t have the manpower or the experience to choose the tools best suited to their needs. Not to mention the issue of budget: some online marketing software is pretty expensive.

 

This is why we compiled a list of five indispensable online marketing tools that every business needs. These tools can help your small business get noticed, reach potential customers, manage your social media accounts, and much more. And the best thing is: all of them are quite inexpensive, or even free.

 

These tools can help your small business get noticed, reach potential customers, manage your social media accounts, and much more.

 

1. Google AdWords

Your prospective customers type a few keywords into Google and the first thing that pops up on their screen is your business. Does that sound like a dream? Well, it’s quite real, if you work with Google AdWords.

 

You give your keywords, set your location, and if somebody types those keywords and the location (or is in your vicinity) into Google, up pops your business among the first three search results.

 

You give your keywords, set your location, and if somebody types those keywords and the location (or is in your vicinity) into Google, up pops your business among the first three search results. Although AdWords is not free, you only pay if the customer actually clicks on your ad. You can set your budget and ask for expert help, if you need it.

 

2. MailChimp

MailChimp is one of the best email marketing tools out there. Since automated emails are used by 80% of businesses as an effective online marketing tool, adding them to your marketing mix is a sensible choice.

 

MailChimp is easy to use, offers self-service support, and it’s free for businesses with less than 2,000 subscribers and 12,000 emails a month. Plans with unlimited emails start at $20 per month.

 

3. Hootsuite

Social media is one of the best tools to reach potential customers and get the word out about your business. A strong presence on various platforms is key to the success of most businesses, since people are increasingly turning to these platforms for information-gathering and even shopping.

 

But do you have time to regularly check all your small business’ social media accounts, post new content, reply to comments, and share stuff you like? Probably not. Don’t worry: tools like Hootsuite are there to help you.

 

Hootsuite collects all information from your social media accounts, lets you schedule posts ahead of time, and offers a dashboard where you can reply to comments without actually going to the specific platform

 

Hootsuite collects all information from your social media accounts, lets you schedule posts ahead of time, and offers a dashboard where you can reply to comments without actually going to the specific platform. While it’s not free, Hootsuite offers various plans and can save you a great amount of time and reduce stress.

 

4. Google Analytics

Analytics is a free tool by Google that collects data automatically from all visits to your website. Learning key data about your site’s users helps you understand what works and what doesn’t.

 

With this knowledge, you can adjust your online campaigns, content, your website’s display, and much more. It’s free and easy to add the Analytics code to your website. Make the most of this powerful online marketing tool for your small business.

 

5. WordPress: All in One SEO

 

Adjusting your content so that it matches the keywords your prospective customers type into their search engines is one of the most important things you can do to get your small business noticed

 

Adjusting your content so that it matches the keywords your prospective customers type into their search engines is one of the most important things you can do to get your small business noticed. If you’re using WordPress as your content management system, take the time to install the All in One SEO pack.

 

This pack provides you with key feedback about your website’s SEO (search engine optimization), allowing you to optimize your content and get picked up by search engines. And the best thing is, it’s free and really easy to use.

 

+1. Payments

While not strictly a part of web marketing, online payments are one of the perks of the internet, and they clearly contribute to the smooth operation and public image of your small business.

Who would rather spend hours in a bank, sorting out international payments when they can do it with just a click of their mouse? With Veem, you have a choice.


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Veem allows you to send and receive international payments quickly, safely, and as easily as sending an email.

 

Veem creates a direct connection between sender and receiver, eliminating all middlemen, hidden fees, and unexpected delays they bring into the process. Veem offers competitive foreign exchange rates and charges no wire fees.

 

Sign up for a free Veem account and enjoy safe, quick, and low-cost international transfers.