Forbes > Goldman Sachs & Veem partner. Learn more
Forbes > Goldman Sachs & Veem partner. Learn more
tech

The Top 5 Tech Trends for Small Businesses

Keeping up with technology is getting increasingly difficult, especially for busy small business owners. As soon as you’ve adopted a new piece of tech, something else comes along that seems even more advanced and useful.

 

While it’s true that technology is an immense help in many areas of business, you don’t need to use every single piece of tech that has ever been invented. Choose wisely which ones are worth investing your time and money in.

 

We know that making this choice is not easy, especially since developers tend to market their software as things you simply can’t live without. Don’t take everything at face value.

 

Here’s a list of the five tech trends small businesses really need this year.

 
 

Marketing Automation Software

Deploying a marketing automation software can save you many hours of tedious manual work. There are several platforms that can make your small business’ marketing campaigns faster and easier to manage.

 

HootSuite helps you manage all your social media accounts via one simple platform. You can reply to comments, schedule social media posts, and participate in online discussions through your dashboard.

 

HootSuite helps you manage all your social media accounts via one simple platform. You can reply to comments, schedule social media posts, and participate in online discussions through your dashboard.

 

Email marketing is one of the most effective way to reach a large amount of customers. Use MailChimp or a similar platform to help you manage your email marketing campaigns quickly and easily.

 

These are just a few examples. Depending on the nature of your business, you may need different marketing tools. Check out the market and pick the one best suited to your needs.

 
 

Live Chat and Chatbots

Customer service has never been easier than today. Providing a live chat option on your website allows your customers to contact you quickly and painlessly.

 

Olark, Intercom, and Pure Chat all offer software specifically designed for small businesses. You can chat to your customers and solve all their issues as quickly and efficiently as possible.

 

If you get a lot of simple, similar queries from customers, you should consider using a chatbot to answer them, which saves you both time and manpower. LivePerson and Operator are two of the most widely used bots.

 

Although chatbots are far from perfect, several platforms are already able to help you with lead generation, data analytics, and personal assistance. Think about what you really need and invest only in platforms with a high ROI (return on investment).

 
 

Mobile Tech

According to a recent study, about 50% of web traffic occurs on mobile devices. Currently, there are 3.7 billion people on the planet who use cell phones or other mobile devices on a regular basis.

 

This means that your website needs to be optimized for mobile devices as well. You can lose many customers if your website loads too slowly, or is displayed oddly on their cell phones.

 

Don’t run that risk. If you want to go even further, you could even consider developing a mobile app for your business (if its nature allows it).

 

Apps are definitely “in” today. Whatever the purpose of an app, people just love fiddling with it on their phones. Providing a free app in popular app stores can help you reach new customers and enhance their customer experience.

 
 

Cyber Security

Don’t take cyber security lightly. Studies have shown that over 40% of cyber attacks target small businesses, and over 60% of the companies that have been attacked go out of business within six months.

 

There are several ways you can protect your business from cyber attacks, but there’s one thing you can’t go without and that’s a reliable anti-malware platform.

 

Many similar anti-malware software are available on the market today. Pick the one that is best suited to your needs.

 
 

Payments

There is something all businesses have in common: they need to send and receive payments. If you’re still sending bank wires, you know that it’s a time-consuming, costly and unsafe process. Especially in the case of international payments.

 

The next time you’re sending or requesting a global transfer, try Veem.

Veem allows you to exchange international payments with all of your business partners. With just a click, the transaction is sent on its way. You can track it in real-time via your personal dashboard.


7-05

 

To top that, Veem saves you money, since there are no wire fees, only competitive foreign exchange rates.

 

Sign up for a free Veem account and get on board the hottest tech trend this year.