Small businesses have many advantages when it comes to providing an excellent client experience.
Yes, you read that right. Even though big corporations may have a larger budget or more manpower, small businesses have all the advantages when it comes to making their clients feel valued.
Small businesses have all the advantages when it comes to making their clients feel valued.
Today, competition is fierce in almost any industry. There are many alternatives for the majority of products and services that clients can choose from. But many of them, especially those offered by giant corporations, seem uniform and faceless.
There’s nothing special to distinguish them from the rest. Why should a customer choose one over the other?
Since production is (mostly) a set and unalterable process, there’s not much you can change that would make you stand out from the crowd. Client experience, on the other hand, is entirely flexible and up to you.
On top of delivering an excellent product or service, you can make your clients feel valued, they will come back and tell their peers about you.
If, on top of delivering an excellent product or service, you can make your clients feel valued, they will come back and tell their peers about you.
Flawless customer service is very important, but not enough. Rather, it should be the basis of all your client relationships. To make your clients feel valued, you need to go the extra mile.
Respond to customer queries as soon as possible. Even if you’re just sending an automated email, your immediate response will make your clients feel heard.
If you’re able to, offer real-time chat on your website. Solving issues as quickly and efficiently as you’re able to goes a long way.
Never ignore your clients’ comments and feedback on social media platforms. Respond to them as fast as you can. Remember that these interactions are visible to everybody on the platform, so how you handle these comments can gain or lose your business many customers.
Acknowledging your clients as fellow human beings is one of the keys to making them feel valued.
If you know a customer’s account inside out, they’ll notice how valued they are.
When you come face to face with your customers, always listen to them. Devote all your attention to them, and take their issues seriously. Never make a customer feel rushed or ignored.
If you have access to your clients’ personal data, make sure to send a note on their birthday or any other special occasion.
When a client speaks to you about a certain issue, look into their account to see if there are any other issues they might be unaware of. If you know a customer’s account inside out, they’ll notice how valued they are.
Become Your Clients’ Client
If you work in a B2B environment, try to become your clients’ client. Ordering services from a customer who orders products from you will strengthen your relationship and assure your client that you look at them as a whole person, and not just someone who occasionally buys your stuff.
Follow your customers’ achievements and congratulate them on their successes. Any positive milestone is a good occasion to let your client know that you take their business seriously and have their best interests at heart.
Share Your Stories
Give your business a personality by sharing what makes you tick. Your success stories, or even challenges that you overcame show your clients that you’re passionate about what you do.
Clients appreciate hassle-free processes. They will welcome easy, fast, and secure payment options.
If you want to make your global B2B clients feel valued, exchange payments with them through Veem.
Veem allows you to send and receive payments with a single click of your mouse. The process is easy and straightforward, and it saves you money as well, since Veem charges no wire fees and offers competitive foreign exchange rates. A great advantage to both sender and receiver.
Sign up for a free Veem account to make your clients feel valued.