It’s getting cold and you know what that means. People are staying inside unless absolutely necessary.
It’s already hard enough for stores to compete against online shopping sites like Amazon. Consumers crave the convenience of online shopping. And why shouldn’t they?
The online world can be a butcher to your in-store visitor count, but it doesn’t have to be this way. Take advantage of your online presence by marketing online, promoting in-store sales, sights, and customer service.
Use these holiday retail display tips to get customers’ heads out of their phones and into your store.
Retail Christmas Window Displays
It’s common for business fronts to develop Christmas window displays. Garland, lights, figurines, little toy train sets, fake snow, and giant candy canes all very beautifully suffocate us during the holiday months. It’s fun to decorate but difficult to know what to include in your display.
Is it tacky to include Santa? He’s a huge commitment. I mean, lying to kids? C’mon.
The key is to develop a display that isn’t just sitting pretty but is also working to reel new customers in. Are you noticing potential customers stopping and staring at your window displays and quickly moving on without dropping in? If this is the case, you’re grabbing their attention. Now you need to hold onto it.
You want the most eye-drawing holiday window decorations in town. A friendly decoration competition couldn’t hurt. It’s the way we recognize and get excited about the holidays. But your holiday marketing campaign doesn’t have to turn into Christmas with The Kranks.
You want to present your products in a way that helps customers visualize their ownership. You can do a lot with mannequins. The more clever the better
What’s one thing everyone’s doing that you can do better? And what are others missing?
You want to present your products in a way that helps customers visualize their ownership. You can do a lot with mannequins. The more clever the better. Use humor or connect the visualizations in a type of story or specific holiday theme. Additionally, furniture, appliances, or any product should be situated in a way that puts customers in the scene. This is visual merchandising.
The display you create should also promote a message. And since it’s the holidays, that message should come straight from the heart.
The message should reflect your company values. It should be reflective of the way your business operates.
Along with this message, your decorations should also create a unique and enchanting atmosphere. Bing Crosby would be stoked. It really helps to spark the mood. I don’t know about you but cool lights drag me in like a moth to a lamp.
Haven’t you heard? These kids these days can’t get off their phones. They’re taking pictures of themselves where ever they go. But it’s not just kids. If there’s one thing most people like doing these days, it’s taking pictures. People recognize beautiful backgrounds and want to be a part of them. Instagram has us all looking good. This is good news for you.
Maybe the key isn’t to get customers off their phones and into your store. What if they came to your store and did what they do best? Take selfies.
If your marketing design is appealing enough, people will surely be taking selfies around it. The lights and fake snow, the cute little whatevers
This is a marketing holiday blessing. If your marketing design is appealing enough, people will surely be taking selfies around it. The lights and fake snow, the cute little whatevers. Why not set up a designated photo shoot area that helps to market your company name? Bonus points for getting these photographers indoors.
If your business is within a large shopping center, there’s bound to be a part-time Santa posted down the hall. That means families. That means customers. Make your marketing appeal to all members of the family.
If customers are out to shop, your biggest struggle is pulling them in against your competition.
Holiday In-Store Sales
It’s one thing to have an appealing display and another to market effectively during the holidays.
You need to include your best seasonal products, deals, and promotions in your holiday window display. No brainer, right? People want to save money but they also want a cool and unique experience. Otherwise, what’s stopping them from going elsewhere?
Promote your holiday visitor attendance by creating in-store sales. If a customer hears of your sale and realizes it’s only obtainable in person, they’re more likely to come in.
As much as we’ve heard not to, we judge books by their covers. Sometimes it’s necessary. Consumers don’t want to waste time. Especially not during the holidays. If you stop too long in front of a window, you’re bound to be stampeded by vicious, deal thirsty shoppers, which is more incentive for online ordering. Other people are terrifying.
Consumers don’t want to waste time. Especially not during the holidays. If you stop too long in front of a window, you’re bound to be stampeded by vicious, deal thirsty shoppers
The point of marketing is to get customers more familiar with your products and services. First impressions last and they ought to in the seasonal shopping rush of the retail world. Shoppers are either running, talking, texting, snapping and don’t have time to bat a lash. Unless, of course, they can’t resist. The classic double-take.
Your holiday marketing display could include a link or QR code, or shareable feature that gives them a discount.
If you find yourself battling online shopping for attention this year, remember it’s important to use social media, whether you’re selling online or promoting in-store deals. Use media to support your cause. The internet is a wonderful thing and connects people all over the world.
Veem knows it and keeps people and their money connected. Stay connected and in the know in terms of your payments.