Video marketing is one of the hottest trends of 2018. Research shows that regular video campaigns are highly effective as they increase brand awareness by 54%, and boost the number of qualified leads by 66% annually.
Both business-to-consumer (B2C) and business-to-business (B2B) marketing benefits from video campaigns. In fact, 70% of B2B businesses report that videos have a decisive factor in their decision about what company to buy from.
All you need is a camera, some ideas, and a thorough knowledge of your target market.
Don’t worry, you don’t have to be Steven Spielberg to create effective video marketing campaigns. All you need is a camera, some ideas, and a thorough knowledge of your target market.
If a picture is worth a thousand words, a video is worth a thousand pictures (or 25,600, in case of a 5-minute video screened at 72 frames per second).
Videos, especially the currently trending live ones are a powerful trust-building tool. They give you a chance to give your audience a peek behind the scenes. You can show off your expertise, your business’ fabulous company culture, or share an interesting piece of your story.
Don’t worry about producing TV-quality videos. What matters is that your voice is authentic.
Don’t worry about producing TV-quality videos. What matters is that your voice is authentic. If you own a car-repair business, don’t make videos of your employees wearing suits and making polite conversation while nibbling on caviar.
Allow your customers a real peak into how your business best serves them. Although a funny video now and then has serious viral potential, make sure not to overdo it.
You can pick any topic that your target market is interested in. As anybody who has ever tried to assemble a piece of furniture can tell you, product demonstrations and troubleshooting walkthroughs are always invaluable to customers.
Furthermore, it’s best to select topics that your target market is talking about. Share your insight about hot industry events, or how your business successfully tackled a problem others are grappling with.
Videos give you a chance to talk about these topics in an informal, laid-back setting. This allows your target market to get to know you and your business, and be dazzled by your professionalism, personality, and expertise.
This allows your target market to get to know you and your business, and be dazzled by your professionalism, personality, and expertise.
In addition, you can experiment with ephemeral videos (content that disappears within a given period of time, usually 24 hours), which are among the hottest marketing trends this year.
Share your videos on your website, as well as social media sites your target market prefers to hang out on. Facebook, Twitter, Instagram, LinkedIn or YouTube are all great choices. Find out which one your target market uses most frequently and upload your videos there.
Customer testimonials are useful marketing tools as well. Hearing from their peers about how your business served them will help potential customers make up their minds about choosing your products and services.
Remember the rule of authenticity: show what your business is really like, not a fancy make-belief version of it. Customers can tell a faker from miles away.
Show what your business is really like, not a fancy make-belief version of it. Customers can tell a faker from miles away.
If you want your business to look efficient, professional, and customer oriented, it truly needs to be like that.
Take business processes, for instance. Get rid of outdated, clunky, and slow processes that steal your time and curb your productivity. Like traditional global wire transfers.
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