Instagram is one of the most popular social media platforms today. According to a study published by the Pew Research Center, 35% of US adults are active on Instagram, with a whopping 71% of the age group 18-24 on the platform.
Small businesses have recognized the potential of social media and use platforms their target markets usually hang out on. But what if your target market is exactly the scene of young adults aged between 18-24?
You need an effective Instagram strategy to increase the number of your engaged followers and get through to your target market.
That means you need an effective Instagram strategy to increase the number of your engaged followers and get through to your target market.
When people think of social media, advertising is not the first thing that comes to mind. If you want to gain more followers organically (through your normal posts and not via paid ads), you need to create engaging, share-worthy posts.
Think of what your target market likes. Don’t worry though, you won’t have to post pictures of cute kittens all day long. Let your creativity roam free and come up with interesting posts that resonate well with your business’ profile as well as your target market.
Let your creativity roam free and come up with interesting posts that resonate well with your business’ profile as well as your target market.
For example, if you own an apparel store, you can post pics of your collection, as well as advice on fashion, accessories, color combinations, or anything else you can think of. And throw in a cute kitten wearing your chic hats for good measure.
Not all of your posts have to relate to your business. Share things you’re passionate about, and engage in conversations about trending topics. Show your followers who you are, and let your personality bring them closer to becoming your customers.
Hashtags are one of social media’s greatest invention. Although the jungle of #s at the end of each post may be a sore sight for eyes, hashtags are immensely useful for recognizing trending topics and gaining new followers.
But not all hashtags are created equal. Simply throwing in thirty random #s with your posts just won’t cut it. Luckily, Instagram has a few built-in features that can help you navigate your way through the jungle of #s.
Instagram has a few built-in features that can help you navigate your way through the jungle of #s.
Instagram insights is a free tool that lets you know how many views your hashtags are getting, how many people your posts have reached, and the number of profile visits you received.
Your hashtags can maximize the exposure of your posts and thus your number of followers. Use a combination of broad (#fashion) and niche (#streetstyle) hashtags to widen your reach but still stand out from the crowd.
If you’re having trouble finding the right hashtags, there are tools that can help you.
Engagement doesn’t stop at replying to your followers’ comments on your posts. You need to be proactive and follow hashtags that are useful for your business (or simply interesting to you).
Share content, comment on posts, and get your Instagram handle out there as much as possible. Your engagement with others will result in more people seeing your handle, and inevitably, more visits to your profile. All of this means: more followers and more exposure for you and your business.
Watch trends closely and jump on top of them wherever possible. For example, ephemeral content is on the rise. Instagram is the perfect social media platform for that kind of content. Create ephemeral posts around your contests, giveaways, or other exciting events like new product releases.
Lately, videos have become increasingly popular on social media. Instagram Live allows you to live-stream your experiences, wherever you are. Use this feature to engage more followers.
Remember to always keep your target market’s interests in mind.
Remember to always keep your target market’s interests in mind. You don’t want to end up with a large number of unengaged followers who plan to jump ship as soon as your free giveaway ends.
Luckily, there are topics everybody’s interested in, like effortless global payments.
Sending international wire transfers through your bank can be a drag. Instead, use Veem.
Veem allows your business to send and request global payments with just a click. You can track all your transactions and save money, thanks to $0 wire fees and competitive foreign exchange rates.
Sign up for a free Veem account and jump on the trend of effortless payments.