How attractive is my business to other businesses? This is a question many small business owners ask themselves, especially those that work with the B2B market.
Since measuring the satisfaction of B2B customers is more difficult than asking consumers for their feedback, small businesses that market to other businesses aren’t always sure how to attract and retain customers.
This is why many people consider B2B a more difficult audience than B2C, marketing to consumers. We don’t know if that’s true or not, but it’s undeniable that catching the attention of B2B customers requires a whole different approach than marketing to consumers.
Read our tips to ace the B2B market and attract many new customers.
B2B customers don’t have time to understand difficult concepts. Stick to clean and straightforward words and imagery when presenting your company. Likewise, be as simple as possible when describing your products or services.
Strip your website to the absolute basics, and don’t overwhelm your market with too many choices right away.
Most people find themselves somewhat paralyzed when faced with too many options. Strip your website to the absolute basics, and don’t overwhelm your market with too many choices right away.
Aim for a sleek and minimalistic web design, and hide all your company’s background information in drop-down menus to limit confusing choices.
Show, Not Tell
A picture says more than a thousand words. Try to showcase your product or service in action, and let prospective B2B customers see for themselves what your business can do for them.
If the nature of your product or service allows it, add a short video that explains the basics to your customers.
Let your existing customers help you attract new ones. Feature testimonials on your website that show why your B2B customers have chosen your products or services over all the others on the market.
People like to try what they are buying before they’ve paid for it. Depending on the nature of your products or services, you may consider offering a free trial. Your confidence to give your product away for free proves how much you believe in what you offer.
Depending on the nature of your products or services, you may consider offering a free trial. Your confidence to give your product away for free proves how much you believe in what you offer.
Another great way to build trust is being approachable. Include a live-chat on your website so prospective customers can directly ask any questions they may have about your business.
Answer queries as soon as possible to show your customers how much you value their business.
Show your knowledge in your chosen field. Create a blog and write posts that can help solve common issues faced by your customers. Showcasing your expertise about the market will help convince prospective customers to do business with you.
Even if you’re targeting the B2B market, remember that your customers are human beings. Sharing a personal story behind your business will help attract new customers. Choose a success story, or how you overcame a business obstacle.
Anything that will make you look good and memorable will help you stand out on the crowded market.
Make Your Business a Joy to Work With
A sure way of driving away prospective customers is giving them hassle. If your business processes are riddled with paperwork and difficult to follow, busy B2B customers will go looking elsewhere.
Create smooth and easy processes. For your global payments, for example, use Veem to save time and money.
Veem allows you to send and request global payments with just a click. You can track all your transactions through your personal dashboard, which saves you a lot of time.
Veem helps you save money as well, since there are no wire fees, only very competitive foreign exchange rates.
Sign up for a free Veem account to click, save, and grow.