Technology can help small businesses in many ways. Accounting software aids bookkeeping efforts, automated emails and social media posts manage online marketing, and the list goes on.
But technology is not just a helpful tool. The various pieces of tech you use influence the way your small business operates, inevitably making its mark on your whole brand.
All of these contribute to your business’ image and brand. Instead of a slow, tired, and clunky business, your customers will see you as fresh, agile, and helpful.
Consider this. Your use of accounting software speeds up your accounting processes. When your customers encounter you, they don’t see a business owner thinking about lost invoices and tricky payments. Instead, you can devote your attention to them and to the tasks at hand.
Similarly, if you use chatbots to help you with customer relations, your clients can get help with their issues much faster. All of these contribute to your business’ image and brand. Instead of a slow, tired, and clunky business, your customers will see you as fresh, agile, and helpful.
Your Technology Brands You
Before you run off and purchase every possible piece of technology ever invented, take a moment to think.
First and foremost, technology is expensive. Even though it may be highly useful, you probably don’t need the highest capacity software developed for big corporations. In addition to its hefty price tag, its sheer size may clog your servers. This slows down your operations, worsening the very problem you thought tech would solve.
Technology is expensive. Even though it may be highly useful, you probably don’t need the highest capacity software developed for big corporations.
By doing so, your customers will also encounter a slow, clunky business with irritated employees who just can’t get their damn tech to work properly. Your technology still contributes to your business, albeit negatively.
Research the technology market and pick tools that will really aid your operations. At first, you may be tempted to download as much shiny new software as possible.
Don’t do it.
You don’t have to use every piece of technology just because it exists. Choose the ones that will really help your operations, and not create additional tasks for your employees.
Apps Are In
Mobile apps are currently on top of the tech market. Since many customers spend a considerable time on their smartphones, offering them an app to help get in touch with you makes a lot of sense.
If the nature of your business allows it, you can go even further and create your own app.
However, if the nature of your business allows it, you can go even further and create your own app. For example, if you run an interior design business, you can develop an app that lets your customers pick design elements they like and thus “participate” in the process of designing their customized furniture covers.
The list of possibilities is endless. Get creative and think of ways you can make your business unique and more attractive to your customers.
Allowing easy and convenient ways to pay you is also a must. And since you are treating your customers to effortless payments, why not treat yourself?
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