For customers, your website is the often the first proof they find of your business. A lack of web engagement often means a lack of sales which can cripple small businesses before they even had a chance to take off.
Don’t despair though. With just a few tricks, your small business can have a web presence that will encourage customers not only to engage, but to buy your products as well.
Make your customers want to stay on your website by offering them relevant and exciting content.
Always choose quality over quantity. You don’t want your customers feeling overwhelmed with countless, hastily created posts from your website popping up on their social media feed.
You don’t want your customers feeling overwhelmed with countless, hastily created posts from your website popping up on their social media feed.
Quality content intrigues your website’s visitors and encourages them to keep looking around the site. Use simple hacks like multiple, colourful images in your articles, for instance, which has been proven to generate 94% more traffic than articles without images.
When creating content, make sure it’s related, even marginally, to your business’ offerings. And always keep it interesting. Research shows that customers who have read your content till the end will likely read more of your content if presented with it.
Listen to Your Customers
Encourage engagement by allowing customers to share their thoughts or leave reviews on your business’ offerings. Asking for feedback allows you to view your business from your customers’ perspective and also enables you to deliver some very public customer service which first time website visitors will see.
Be careful when encouraging feedback though. It could blow up if your offerings are sub-par so before opening up your website this way, make sure the quality of your product is high.
Reward users for their engagement by organising contests, draws and giveaways. Rewards usually cause a surge in traffic from old customers and first-time visitors as well.
Rewards also encourage loyalty among your older customers as they’ll feel that they’re, rightfully, being compensated for their patronage of your business.
This traffic inevitably dies down a bit but can be retained, to some extent, by the right kind of content and relevant product offerings. Rewards also encourage loyalty among your older customers as they’ll feel that they’re, rightfully, being compensated for their patronage of your business.
Make It User Friendly
Customers will leave your website if they’re met with an old-fashioned web design and a clunky, non-interactive user interface. While it may be tempting to use an instant web builder or a cheap designer, the results may not be able to handle large amounts of traffic or user interaction.
Don’t limit yourself to designers in your community just because it’s easier to pay them.
Hire the right folks for the job. Don’t limit yourself to designers in your community just because it’s easier to pay them.
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Stop worrying about paying unqualified web designers near you.
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