Business surveys are increasingly popular today. Companies like SurveyMonkey, Clicktools, or Qualtrics are offering their survey-conducting services to small businesses worldwide. They promise to deliver tangible results within a short period of time.
But is it really worth it? Find out if surveys are useful for your business, when is the best time to conduct them, and what questions you should ask.
Surveys are immensely helpful when getting to know a new market niche. If you’re just starting out, plan to introduce a new product to your market, or you’re about to rebrand your business, conducting a survey is a very useful tool.
You can gain tremendous insight into your target market, and test how it will react to your products. Test various marketing concepts, product features, prices, and see what would be most popular with your market.
If you’re venturing into a new market segment, or thinking about exporting your goods to another country, running surveys ahead of your entrance will provide you with all the information you need for a smooth landing.
Collecting feedback from your customers en masse is a lot easier if you do it via an organized survey. You can gain more targeted knowledge this way, and analyzing the results will be less of a hassle for you.
Running a survey is a great way to collect testimonials about your company as well. Lift positive quotes from your customers (if they consent to this) and use them as testimonials on your website and social media platforms.
Surveys are the number-one tool for measuring customer satisfaction. Whether you have other businesses or consumers as clients, asking them to fill out a survey about their experience with your business will go a long way.
An important consideration is whether to make your survey anonymous or not. Unfortunately, people tend to be less honest with criticism if their names will appear attached to their statement.
Therefore, it may be advisable to provide an anonymous survey, even if that means you’ll get less useful testimonials for your website. However, learning the truth is more important if you want to really measure your customers’ satisfaction and improve their experience with your company.
What to Ask
Nobody likes filling out endless questionnaires. Limit your surveys to one or two main issues you want to learn about, and ask short and to-the-point questions. Don’t ask your customers to elaborate unnecessarily; they won’t want to write essays, and it would be harder for you to analyze the results.
Avoid general questions like “What do you like about my company?” Be as specific as possible, because it will gain you more information. For example, asking “Why do you choose to work with my company instead of the competition?” will let you know what your main advantage is in the eyes of your customers.
There’s no need to ask what kind of business processes your clients like, because you already know they prefer efficient, fast, and safe mechanisms, especially when it comes to handling money.
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