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Amazon-vs-the-world

Amazon vs. The World (and You)

Walmart recently announced a $16 billion purchase of a 77% stake in the Indian e-commerce website, Flipkart. The purchase obviously means Walmart is attempting to expand as much as possible into the international e-commerce market and compete directly with fellow commerce behemoth, Amazon.

 

With these businesses selling nearly everything under the sky, you can see your small business as a tiny dot trying to squeeze between two giants.

 

So, does your small business have a chance of competing against them? The answer, realistically, is no.

 

With these businesses selling nearly everything under the sky, you can see your small business as a tiny dot trying to squeeze between two giants.

 

Amazon’s current monopoly over e-commerce in North America means your business probably won’t match their $700 billion valuation anytime soon. But, unless you have a real plan for world domination, there isn’t much of a reason for you to want that anyway.

 

This doesn’t mean your company can’t set itself apart as the preferred business in your niche. It’ll require a lot of hard work, but here are four tips to help you get started.

 
 

Be Unique

 

You must be thinking, “My product’s already unique!” But, is it? Are you selling t-shirts with a floral print motif you purchased online? It’s likely there’s at least one other product like that online. If you’re trying to encourage your customers to ditch a website with hundreds of similar looking and cheaper-priced floral motif shirts, there should be something about yours that’s unique.

 

If you’re trying to encourage your customers to ditch a website with hundreds of similar looking and cheaper-priced floral motif shirts, there should be something about yours that’s unique.

 

The same idea should apply regardless of the product. What about your product sets it apart from the rest? Is it the design or the unusual origin story? Whatever it is, make sure that aspect is highlighted and soon enough, you’ll definitely have curious and impressed consumers purchasing your items.

 
 

Emphasize on Customer Service

 

Amazon may be known for their plethora of options and fast, cheap shipping but its customer service often leaves plenty to be desired.

 

Not surprisingly, it’s difficult for the company to address every single complaint from its hundreds of millions of customers.

 

It’s difficult for the company to address every single complaint from its hundreds of millions of customers

 

This is where you step in.

 

As a small business you can provide personable service to customers that will guarantee their loyalty and have them recommending your products to their network.

 

With a smaller customer base, it shouldn’t be difficult to provide personal answers to your customers when they have specific questions concerning your products and their orders.

 
 

Quality Products

 

Large e-commerce websites are popular because they seem to sell everything you’ll ever need for cheaper-than-average prices. But many of these are mass-produced products of poor quality.

 

If you can’t beat Amazon at its price point, beat them with your quality.

 

If you can’t beat Amazon at its price point, beat them with your quality. If you aren’t already, consider manufacturing your own goods so you can be fully involved in the creative process, or find the best person for the job.

 

You can work with international manufacturers and suppliers who will provide you with competitive options and allow you to invest more capital in the overall quality of the business.

 
 

Go Global

 

Amazon dominates the North American market but globally, it’s struggling to repeat this feat. Although there are other large e-commerce companies operating in other parts of the world, there’s still a real chance of your small business becoming the first choice for your products in other parts of the world.

 

Reach out to manufacturers, suppliers and other small businesses in the countries you can realistically expand to. With the right network, it’s possible to create a loyal market in places with less competition before the e-commerce giant arrives on the scene.

 

This could provide you with a steady source of revenue that you can reinvest into expanding your business.

 

If you can’t beat Amazon at its price point, beat them with your quality.

 

In order to continue carving out a niche in your market, you need to consider improving the quality of your products and doing some of your business internationally. Doing this will require you to work very closely with other businesses in other countries.

 

You’ll need reliable suppliers, manufacturers and distributors. These are easy enough to find but exchanging payments across borders has often been a nightmare for small businesses trying to stay profitable.

 

Traditional bank wires typically cost a hefty portion of the business’ capital and are unreliable, often taking days or even weeks to reach their destination.

 

E-commerce sites are expanding too fast for you to waste your time worrying about where your payments might be.

 

Use Veem.

 

Veem uses a unique multi-rail technology to exchange your payments quickly and effectively in over 80 countries. There are no middlemen and no wire fees, which allows you to cut costs drastically.


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Even better, Veem provides you with a personal dashboard so you can track your payments and know exactly when it has reached its intended destination.

 

Sign up for a free Veem account today and take your small business to the next level.