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apparel-business

5 Hot Marketing Tips for Apparel SMBs

The apparel market provides the background for one of retail’s bloodiest battles: the fight between big enterprises and small businesses. Although it’s true that giants like H&M, Zara, and Gap rule the fashion market, it’s not impossible to defeat them.

 

And the prize is enticing, since the lucrative apparel market is worth a whopping $3 trillion globally. Read on to discover our killer marketing tips for the apparel space, and how Veem can help.

 
 

Thematic Events

 

Whether you have a real brick-and-mortar apparel shop, or you operate solely online, running thematic events is a key to get your fashion-savvy customers’ attention.

 

Is an important holiday like Valentine’s Day or Christmas coming up? Create an event around it. Since people are already shopping (or preparing to shop) for the holiday, your ad will grab their attention and they will see your products as an answer to their gift-giving needs.

 

Create an event around it. Since people are already shopping (or preparing to shop) for the holiday, your ad will grab their attention and they will see your products as an answer to their gift-giving needs

 

Don’t worry if no holiday is lurking around the corner. You can create your very own causes for celebration, and invite your customers to the fashion party.

 

Whether it’s the launch of your new collection, the anniversary of your shop, or lunch hour on a Thursday, devise an event that will entice your customers to go into your store, both on and offline.

 
 

Social Media Presence

 

Now that you’ve scheduled your fashion events, you need to advertise them. While putting up signs in your shop windows and promoting on your website is a must, unfortunately, it’s not quite enough.

 

Running an ad campaign on various social media channels is one of the most effective ways to make people aware of your apparel brand. You can do this both organically and via paid ads.

 

To succeed organically, you have to create a profile for your business on the favorite channels of your target market and obtain followers. Then you can advertise your fashion events to your target audience, and even rely on them to spread the word.

 

It helps to give them an incentive. For example, the first 10 people who share your ad get a free product, or something like that.

 

All social media platforms offer some sort of paid advertising. Find out which one your target market is most active on and start there.

 

Don’t be afraid to get personal. Your chance to stand out from the crowd and beat the big apparel chains is right here: offering a story that warms people to your brand is the best way to get noticed.

 

However, gaining real followers is easier said than done. Running a paid campaign is often more effective for businesses just starting out, or if you want to expand and increase your reach.

 

All social media platforms offer some sort of paid advertising. Find out which one your target market is most active on and start there.

 
 

Target Influencers

 

A crucial element of your ad campaign is targeting influencers. Fashion bloggers, athletes, actors, and celebrities have a big impact on consumer behavior.

 

To start, approach fashion bloggers active in your niche and introduce your apparel brand to them. Invite them to your events, ask them to review your products, and let them get the word out about your company.

 

Fashion bloggers, athletes, actors, and celebrities have a big impact on consumer behavior.

 

“Be constantly up-to-date on what’s happening in the industry.” Dan Schoenherr, Wolf and Shepherd.

 

If you have the budget for it, you may even approach a celebrity and launch a campaign with them. Who wouldn’t want to buy swimwear worn by Katie Ledecky?

 

Don’t worry, you don’t have to pay for Olympic champions to model your clothes. Start with your local celebrities and see where that takes you.

 
 

Point of Sale Marketing

 

Many retailers seem to think that once the customer pays for the product, their marketing tasks are over.

 

Wrong.

 

Apart from products that people only need to buy once in a lifetime, most businesses should do their utmost to ensure the customer comes back another time, sooner rather than later. But what can you do to sweeten the deal?

 

Get creative and let your customers experience the difference between buying from you and buying from a faceless fashion giant.

 

There are a number of marketing tricks you can employ at the point of sale (POS). For example, offer a discount coupon for your customer’s next purchase, preferably within the next month.

 

Alternatively you can enhance their shopping experience by adding unique packaging, or a small gift, like a piece of candy or a key-tag. This is especially true in the case of online shopping where you need to work even harder to create a positive shopping experience.

 

Get creative and let your customers experience the difference between buying from you and buying from a faceless fashion giant.

 
 

Easy Processes

 

One of best ways to scare people away from doing business with you is giving them hassle. A complicated process will make most customers run a mile in the opposite direction.

 

Create an easy shopping experience where all your prospective customers need to do is click a few buttons before their next fashion fix is on the way. Offer easy payment options that further contribute to a hassle-free shopping experience.

 

And if you’re treating your customers to easy payment options, why not treat yourself to the same?

 

Try Veem.

 

With Veem, you can send and request international B2B payments with just a few clicks. Veem saves you time and money, since all your transactions are trackable and there are no wire fees. Save the bank fees and spend them on growing your business instead.


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